In 2006, the social networking and micro-blogging service, Twitter, was launched. Using only one hundred and forty characters, users post their latest updates, known as tweets. An update can be posted through three methods: the Web, text message, or instant message, and it seems everyone is joining.
Company CEOs, soccer moms, professors, and teenagers are tweeting to stay connected and collaborate.
Various social media tools, such as e-mails and blogs, often involve time-consuming reading. Twitter allows users to share short messages about their daily life and creates connectedness
Companies are using Twitter to stay connected and collaborate with their audience. Customers are tweeting, and companies are actively listening and responding. Companies use Twitter to increase their online presence and manage their brand identity. Twitter allows customers to engage in public discussion about brands. By participating in the conversation, companies provide instant customer service and feedback. They collaborate with the customer to improve their service and products.
In the article, How Companies Use Twitter to Bolster Their Brands, Rachael King explained that a single Twitter message has the capability to instantly reach thousands, and influence customers. The message could be a negative or positive comment about company service. A customer could tweet in frustration of a defective product or could rave about the latest innovative product. By joining Twitter, companies quickly interact and collaborate with the customer to solve a problem.
Joining Twitter is easy, and free!
The video below describes the importance, and offers a guide to start tweeting.
