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Archive for March, 2009

In 2005, the term Dell Hell was coined. Jeff Jarvis complained to consumers about the unsatisfactory customer service he received from the company. By posting the comments on BuzzMachine, his message soon reached millions. At first, Dell chose to ignore the problem, which devalued its brand and customer loyalty. In 2007, Dell chose to embrace [...]

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In 2006, Steve Bendt and Gary Koelling, two Best Buy social networking employees, developed a corporate sponsored social network site that is voluntary, and operates outside of the corporate firewall, where any employee can access it. Blue Shirt Nation is a community of Best Buy employees who gather regularly to share their knowledge, best practices, [...]

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LinkedIn, a professional networking site, expands the online collaboration tools offered by Facebook. It allows members to create business contacts, search for jobs, and find potential clients. Members create their professional profile and can view the profiles of others. LinkedIn claims more than 35 million members, so its users quickly collaborate and share their professional [...]

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Facebook has become an online collaboration tool, allowing businesses to reach millions, inexpensively in specific demographics. Today, the online networking site claims more than 100 million active users. The original target audience of Facebook were college students, who used the social media tool to write wall posts, share photos, or poke a friend. Today, businesses [...]

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In 2006, the social networking and micro-blogging service, Twitter, was launched. Using only one hundred and forty characters, users post their latest updates, known as tweets. An update can be posted through three methods: the Web, text message, or instant message, and it seems everyone is joining. Company CEOs, soccer moms, professors, and teenagers are [...]

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Companies across the world are joining Twitter to become part of the online conversation. Comcast, Dell, General Motors, H&R Block, Kodak, Zappos, and Whole Foods Market, are a few companies who are managing their brand identity and providing customer service via tweets. Their online collaboration allows them to instantly interact with the customer. Rachael King, [...]

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Communication failure, unread or misread e-mails, and unaccountability are all problems within a company. To better develop internal communication, many companies have created company blogs. Blogs function as open platforms to share ideas, encourage discussion, and generate feedback. An internal company blog allows direct employee participation among its departments, which creates a sense of community. [...]

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Before the use of social media and Web 2.0, consumer interaction with a company CEO was rare. Today, the use of an executive blog allows CEOs to internally and externally communicate with the audience. According to SocialCorp, an executive blog allows CEOs to interact with customers, investors, employees, business partners, and the media. This encourages [...]

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